Here is where I tell you how to take down the hard to capture unicorn. Executed correctly, it is ruthlessly effective. It is also, in its whole, though not necessarily its parts, very dishonest. This is the strategy for the couple who are all about the hunt. For whom the intellectual and primal challenge are the motivator, rather than necessarily the end product. It is completely unethical in its construction, yet if done right, everyone goes away happier than any other strategy I know of. Sorry, my unicorns, here is where I expose your Achilles’ heel.